What is BusinessPoint ?
BusinessPoint Cases
1) Marketing Point
Marketing Point involves participants solving a case provided by the sponsor company about marketing and improving marketing processes. At the end of this stage, the developed proposals will be presented to company representatives.
2) Finance Point
Finance Point will enable our participants to utilize their knowledge of finance while solving a logistics case determined by the sponsor company. At the end of this stage, the solution proposals developed by the participants will also be presented to company representatives.
3) Crisis Point
Crisis Point is a stage where participants can demonstrate their ability to make decisions and produce solutions under stress and in crisis situations. In this stage, participants will focus on solving a strategy case determined by the main sponsor. During the Crisis Point, participants may encounter unexpected situations, just as in real business life, and will need to adjust their solution strategies according to these changes.
4) Elevator Pitch
In the Elevator Pitch stage, the top 15 most successful participants, determined based on criteria from the previous stages, will have the opportunity to demonstrate their persuasion skills in a one-on-one meeting with a company representative.
5) Final
In the final stage, the top 10 participants, determined based on evaluations from the Elevator Pitch, will engage in a debate on a topic chosen by the main sponsor. Following the debate, the winner will be announced.
BusinessPoint Sponsors of the Previous Years
